What is hōjicha? Discover Japan’s Roasted Green Tea

Meet your new drink obsession – hōjicha. Maybe you’re a long-time coffee devotee or you’ve jumped on and off the Matcha train with all the hype around it lately. Yet somehow, you’ve been missing that comforting, roasted, toasted, nutty flavour at the bottom of your morning cup.

Let Hōjicha House introduce you to your next ritual: hōjicha, Japan’s roasted green tea. It bridges the gap between the liquid lightning of coffee and the mindful green elixir that is matcha.

But, what is hōjicha?

The joy of drinking hōjicha goes beyond its mindful moment. Like other green teas, it’s rich in antioxidants, helping support overall wellness.

Unlike matcha or coffee, it’s naturally low in bitterness - no grassy aftertaste, no sharp edge, just smooth, toasty satisfaction. Hōjicha is also low in caffeine, making it perfect for any time of day or night even for those sensitive to caffeine. It’s also said to aid digestion, making it a wonderful way to unwind after a meal.

How to enjoy hōjicha ?

There’s a hōjicha moment for every mood:

• Brewed leaves — a comforting afternoon tea, full-bodied and aromatic.
• Hōjicha powder — whisk it with hot water, then add steamed milk for a creamy, coffee-not-coffee pick-me-up.
• Iced hōjicha — your roasted, toasty escape on hot summer days. Imagine that caramel aroma over ice… chef’s kiss.
• Hōjicha affogato — whisked hōjicha poured over a scoop of vanilla ice cream. You’ll be hooked.

Begin your hōjicha journey

If you’re new to hōjicha, our Light Roast Powder is the perfect introduction — rich, aromatic and roasted to perfection.